The ‘Hell of the Ashdown’ is probably the biggest and well known Cycle Sportive in the South of England. This is a very complex project and required a lot of planning. Some 1500 riders enter and pay for the event in advance over a 48 hr period, the site has to take the money, allocate start times, arrange for the timing chip (along with a whole load of other items) to be sent to the entrants prior to the event. On the day of the event all finishing times have to be available from timing mats set out along the route at feeding stations and also sent to all entrants phones with their completed times. As part of the event, we produce Press Advertising, Social Media, Online EBlasts sent direct the entrants, all signage for the route and feed stations……in fact why not throw the kitchen sink in as well!